How to Win Over the Public

Welcome to the 2^nd instalment of my Ashes blog now titled  “How to win over

and influence the press”

How to Soften Up the Opposition Press

Having sorted out most of the issues from the first test match it’s now time for me to take on the role as Self Appointed PR manager for the England team, as obviously there isn’t anyone doing it at the moment so I hereby offer my services once again to the ECB.

However as my ticket from the ECB to fly out to Australia still hasn’t arrived, it is a role I am undertaking from the comfort of my home in the UK. That however has its drawbacks and I wasn’t able to communicate my advice to KP during the recent flight to Alice Springs and had to wait for the plane to land before speaking with him. KP is as you are all aware our “Go to Guy” and therefore I thought would be the ideal person to deliver my plan whilst my flight is arranged. Infact I was actually on the phone to him when the team were passing through the airport and that’s why he could not take his earphones out as he was listening to me, so please don’t think KP was being ignorant to your press guys, it was an innocent mistake – Honest.

The next stage of my strategy was to suggest they visit the Aboriginal site and I asked the leader of the group they were meeting if he could arrange for some of the touring party to bounce around pretending to be funny animals.
I spoke to Captain Cook to discuss my plan but unbelievably, but in his most forceful and loud public school boy voice strongly argued against it, do you know it took me nearly 2 minutes to explain the reason behind my plan and he then quickly caved in…errr sorry, agreed my point of view.

The plan was now moving along quickly and I also asked the players to go
along with my idea and “pretend to make fools of yourselves”
"You will win over the hearts and minds of every Australian press reporter" I
confidently said.  I must say that making a complete idiot of themselves in
front of the press came very easily to them and I wonder if it's because of all the
practice they had recently!!!

PR Manager Now Has a Workforce

Great news folks, my family has decided to join my PR Management Team as we think the England Cricket team and ECB need all the help  and expertise available.

 What credentials do they have? I hear you ask, well my son works in the hospitality business and is used to ensuring the important people are supplied with a sufficient supply of drinks during important events (2nd Test) that way I will ensure the press report the correct message about "Our Boys" being fearless but fair cricketers.

My wife and daughter are both Manchester United fans (also known by the Blue half of Manchester as "Them Over There" or "Scum") They are more than used to 90% of the country hating them and will provide valuable support and expert knowledge to the ECB in these difficult days. I am 100% sure that once the ECB admin staff organise our flights then the PR team will do everything we can to sort out what could be a PR disaster.

Well that's all for now ahead of the next warm up game,  I should point out for legal reasons that these views are my own and some (you decide) could be fiction.  Comments via Twitter using the Hastag  GetTerryonthePlane

One final note the sledging doesn't really bother most fans, its gone on for years, Jimmy A gives as good as he gets and Clarke was just unlucky it got picked up by the mic. Plenty of ex players are saying just get on with it and see you in the bar afterwards, It's the Ashes for goodness sake.